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Advertising Truth
I'm looking at my web stats report from last week and see a blog comment we wrote on Telstra and the Apple…
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Can the Next President be Elected by Social Media?
Way back on February 9, 2004, I wrote a famous (well, Doc Searls linked to it) post called The Internet Does Not Scale/The Internet Is Not Random (scroll down) on the collapse of Howard Dean’s mostly internet-fueled campaign in the cornfields of Iowa. It said, in part:
Linux To Microsoft: Bring It, Freakshow
Advocates for Linux want Microsoft and their CEO, Steve Ballmer, to dispense with the threats and show which code in the Linux world infringes on Microsoft's property.
Microsoft BPM adds Decision Management
Some of you will no doubt have seen today's announcement of a Business Process Alliance by Microsoft (their press release is here). Fair Isaac is one of the 10 companies in this alliance (see the Fair Isaac press release here). Interestingly a couple of BPM vendors are also in the 10, including one of Fair Isaac's partners (Metastorm). Personally I think this is interesting for…
Don’t Forget Who You’re Trying to Target
Whether you are creating an ad, direct mail copy, or writing a blog post, the fastest way to screw up your message is to forget who you’re trying to target. The best strategy for creating a targeted message is to imagine your target prospect in the chair right across from you. What would you tell him/her? How would you speak to them?
Driving Conversion in B2B SEO
Obviously, getting your site to rank highly in the search engine results and getting searchers to click through to your site is one of the first objectives of B2B search engine optimization. But that’s just the beginning. You still have to turn the visitor into a customer or client.
