Getting Searchers to Click

Yahoo Click Throughs On The Rise

Good news came to Yahoo! and it's advertisers today in the form of a ComScore report. For those of you who read this blog regularly or, to be more accurate, any SEO blog regularly, you'll recall that back on February 5th Yahoo! launched it's new advertising system Panama. As one could expect, the changes have been monitored closely by Yahoo! ComScore today released their finding…

FireScope Puts Google Maps To Use

A company called FireScope is using Google Maps to help its customers keep an eye on things, and although things aren’t off to the strongest possible start – FireScope currently has just seven customers – it’s a very interesting idea.

Is Terry Semel On The Chopping Block?

An article appearing in Yahoo Finance today outlines several missteps that the company has taken, all of which have led to the precarious position it finds itself in when compared to the enormous success and gargantuan search share that Google boasts. Eric Jackson submitted a rather lengthy piece to Yahoo Finance today, and had no qualms about calling out Yahoo CEO Terry Semel, urging that…