Godin on Contextual Ad Targeting

PR and Telling the Truth

What a topic for a debate! This took place at the University of Westminster in London last Tuesday: Leading figures of the UK PR world are to hold a debate at the University of Westminster on whether ‘PR has a duty to tell the truth’. The result? According to Martin Moore who was there:

Getting Searchers to Click

We’ve explored what catches searchers' eyes on the search results page. The next step is the click. What makes searchers click a particular result?

MediaSnacking

Christian Long’s son is a cute little Mediasnacker. I like that term. It’s what I’m doing today. Snacking on media. While snacking on media I found Rick Segal’s post about a fatal mistake a startup made (handing out too many shares before they were funded).

Sound Bite Blogging

For those people who blog daily or semi daily is there an optimal post length that keeps people reading regularly without feeling overwhelmed? I fully admit to being a member of the short attention span generation. My life is busy enough I don’t need long introductions, set ups, or window dressing, just give me the goods and let me move on. I can’t tell you…

Media: Disruption is the New Order

A couple of things I’ve come across have got me thinking about the media business — broadly speaking — and just how profound the changes it is undergoing really are. It’s easy to dismiss them as just some kids on MySpace or a bunch of yahoos posting their juvenilia on YouTube, but it is really much more than that. Not a magical transformation by any…