Archive
PR 2.0 Isn’t Web 2.0
It’s fascinating to see how the "PR 2.0" manifesto has spread through a natural and intelligent set of influencers over the last…
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Sunlight Shines On OpenCongress.Org
The Sunlight Foundation and the Participatory Politics Foundation bring together legislation, news, and the teeming blogosphere on their new website.
The Internet’s Role In Health Care
In the last decade the Internet has had a positive impact on the way people manage their health and has helped to make them healthier. One common complaint among people is that doctors have been slow to adopt e-Health and are not offering the online health services they want.
MySpace Beginning to Block Widgets?
One of the primary reasons that MySpace has achieved such success in the realm of social networking is the ability for users to customize their profiles with layouts, music, videos, and assorted other widgets. As the number of MySpace users continues to grow, however, the company is becoming less inclined to allow third parties to use their social networking site as a marketing platform for…
Guidelines on How to Ask for a Link
Last week I did a post on Search Engine Watch about 11 guidelines for pursuing authoritative links. This post on SEW provides an overview about pursuing the highest value links from sites as part of a long campaign. And this is a great approach to pursuing links.
Godin on Contextual Ad Targeting
Seth Godin wonders whether media buyers are right to pull ads off Google's and Yahoo's contextual networks because of how loosey-goosey they are with their approach to placement -- they match ads to pages, rather than allowing the advertiser "channel control." While it's true that Y!&Goog would benefit from better sites joining their networks, I agree with Seth that being so afraid to show your…
