Archive
SEM is on The Verge of a Paradigm Shift
There's been a lot of soul-searching that's been going on in the world of SEM lately and it's good for everybody. Some…
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Google: The British Are Coming For GMail!
The company that recently won the rights to the GMail trademark in the UK has taken its case Stateside. And if Independent International Investment Research (IIIR) is successful claiming its stake to GMail in the US as well, your @gmail.com address could change to @googlemail.com instead.
The Best Keywords
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.
Get Smart, Visit These Two Sites
Sometimes you just have to put aside the world of search engines and ad campaigns to read, or write, something a little more fulfilling.
Judge: Google Can Deny Ads If It Wants To
The verdict is in: Google, or any other search engine, does not have to accept all advertisements submitted, officially giving search engines editorial control over the content of ads appearing in their network. The judge cited the First Amendment as the biggest reason.
Robots for the Rest of Us
The robots.txt file. Nothing can be more confusing to a website owner as the robots.txt file. Born out of technology in the programming world, the robot.txt file is nothing more than a server command for search engines. Unfortunately, while search engines understand the file, humans have a difficult time understanding machine language.
