Part of the
network
network
SEM is on The Verge of a Paradigm Shift
There's been a lot of soul-searching that's been going on in the world of SEM lately and it's good for everybody. Some of this introspection has doubtless been stimulated by the comments of my boss, Dave Pasternack, when he noted that "SEO is Not Rocket Science," but as pointed out by others, including Danny Sullivan and Gord Hotchkiss, both the SEO and Paid Search components…
Beef Up Your AdWords Quality Score
With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake. Ah yes, yet another rousing article on the importance of quality score.
Enterprise 2.0 in InformationWeek
The InformationWeek cover story is Enterprise 2.0, based on a survey of engagement: Despite the risks and problems, a solid minority of the 250 business technology pros surveyed by InformationWeek are behind this IT strategy push that has come to be known as Enterprise 2.0 (even if the overplayed 2.0 terminology makes some people wince). Nearly a third, 32%, describe their Web 2.0 strategies as…
Make Your Blog A Superstar by Watching TV
It’s no secret, those with the scoop have a tendency to get all the traffic. If a newspaper gets an inside story, they sell more copies. If a news channel has that one special interview, then they get the viewers. With blogging it’s no different.
CEO Says SEO A Waste Of Time
Is search engine optimization a waste of time? According to one man in the UK it is. Anthony Fallon, CEO of Warrington Web Works, a UK Web Publishing company says that search engine optimization is both a waste of time and money to businesses and he can support his argument with proof.
