AdSense Goes to the Movies

Beef Up Your AdWords Quality Score

With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake. Ah yes, yet another rousing article on the importance of quality score.

Enterprise 2.0 in InformationWeek

The InformationWeek cover story is Enterprise 2.0, based on a survey of engagement:  Despite the risks and problems, a solid minority of the 250 business technology pros surveyed by InformationWeek are behind this IT strategy push that has come to be known as Enterprise 2.0 (even if the overplayed 2.0 terminology makes some people wince). Nearly a third, 32%, describe their Web 2.0 strategies as…

Make Your Blog A Superstar by Watching TV

It’s no secret, those with the scoop have a tendency to get all the traffic. If a newspaper gets an inside story, they sell more copies. If a news channel has that one special interview, then they get the viewers. With blogging it’s no different.

CEO Says SEO A Waste Of Time

Is search engine optimization a waste of time? According to one man in the UK it is. Anthony Fallon, CEO of Warrington Web Works, a UK Web Publishing company says that search engine optimization is both a waste of time and money to businesses and he can support his argument with proof.

Google: The British Are Coming For GMail!

The company that recently won the rights to the GMail trademark in the UK has taken its case Stateside. And if Independent International Investment Research (IIIR) is successful claiming its stake to GMail in the US as well, your @gmail.com address could change to @googlemail.com instead.