Google Shows Ask It Can Take A Joke

Less than a month ago, a Google pen ran out of ink while Scott Grieder, a Group Product Manager at Ask.com, was trying to take notes with it. Ask pointed this out in a witty (and somewhat disparaging) blog post, and now Google has sent its competitor at least one more pen, along with an amusing note of its own.

1 min read Archive

SEM is on The Verge of a Paradigm Shift

There's been a lot of soul-searching that's been going on in the world of SEM lately and it's good for everybody. Some of this introspection has doubtless been stimulated by the comments of my boss, Dave Pasternack, when he noted that "SEO is Not Rocket Science," but as pointed out by others, including Danny Sullivan and Gord Hotchkiss, both the SEO and Paid Search components…

3 min read Archive

Beef Up Your AdWords Quality Score

With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake. Ah yes, yet another rousing article on the importance of quality score.

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Enterprise 2.0 in InformationWeek

The InformationWeek cover story is Enterprise 2.0, based on a survey of engagement:  Despite the risks and problems, a solid minority of the 250 business technology pros surveyed by InformationWeek are behind this IT strategy push that has come to be known as Enterprise 2.0 (even if the overplayed 2.0 terminology makes some people wince). Nearly a third, 32%, describe their Web 2.0 strategies as…

2 min read Archive

Make Your Blog A Superstar by Watching TV

It’s no secret, those with the scoop have a tendency to get all the traffic. If a newspaper gets an inside story, they sell more copies. If a news channel has that one special interview, then they get the viewers. With blogging it’s no different.

1 min read Archive