The Perfect Ad Quest

Britney Spears Back On Top of the Charts (Sort Of)

Oops, she's done it again. In the wake of the now infamous head-shaving incident, Britney Spears has, for better or worse, once more become the main topic of conversation throughout the entertainment industry. The emergence of Bald Britney was one of those moments in history that you knew was going to have a much deeper impact than merely becoming the top story on the evening…

Prerequisites For Business-Driven Web 2.0 Efforts

Since the beginning of the year, have been asked the following question (in various forms) time and time again: If we want to use this social media "stuff" to connect with customers, how do we get started?

CIOs, Is Your Career Over?

The long-standing joke about the acronym for chief information officers actually standing for "career is over" may have a real punchline now, one that hits those C-level executives right in their employment status.

Google Allows Canadian Adwords Qualification

Google took a big step recently by finally allowing Canadian companies to become Adwords Qualified; a stamp of a approval previously denied to Google's ignored neighbors. Yes, that is ever so subtle bitterness you sense. Thankfully however I can begin to put to rest my ill will now that Google has come to its senses. What does it take for a company to become Adwords…