Why Your Vlog or Podcast Might Fail

I don’t want to sound like an old, crotchety, cynical, email-will-never-overtake-fax-machine dinosaur but I don’t think podcasts or video blogs are all they’re cracked up to be. I’m the first to admit that I may be way off the mark here, because this is a somewhat counter-intuitive argument. The newer media of internet videos and podcasts seem like the next logical evolution of the written…

2 min read Archive

Google Maps Gets Real-Time Traffic Reports

Just once, I'd like to see somebody launch something cool from the Heartland out, instead of the other way around. Whatever it is, big cities get it first, worry about the red states later. Because if you want to take advantage of Google Maps' new real-time traffic reporting, you'll have to not live in Lexington, Kentucky.

2 min read Archive

Giving Away Business Ideas

I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy.  He said something like, "I think companies [like yours] just give away many of their trade secrets on their website.  They provide too much information.  If I wanted to compete with you... all I would need to do is read your website or blog.  The purpose of a…

4 min read Archive

Google Increases Search Share in January

It’s no secret that Google is the top dog in the realm of search. Perched atop the mountain, the company has yet to be knocked off of its perch, or even face any serious threat to its dominance in the industry. According to January’s figure, don’t look for that trend to change anytime soon.

2 min read Archive

Interview with Web Analyst Julien Coquet

Here is the first of my interviews that I promised in my last post Interview With Web Analysts What is your current position and the name of the company you work for? I am currently employed as a Web Analytics Specialist/Consultant at OX2, in Brussels, Belgium. How long have you been working in this field? A little over 5 years now

5 min read Archive