Manufacturers and Product Reviews

Last year I talked about the Three R's of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let's take a real-life example—do you expect product manufacturers to post product reviews? We've all seen customer-posted product ratings and reviews on retail Web sites. Amazon's got 'em. Shopping comparison engines do, too. And customers love to read them.

Current Event Searching on Google and Yahoo

One of the folks over in Yahoo! Search sent me a pointer to Showing Yahoo Some Search Results Love which says, among other things: As we've pointed out on several occasions at the Internet Marketing Monitor, Yahoo generally has much better results for searches based on current events. And then:

Choosing SEOs By Their Own Rank

So … how do you choose the right SEO company? I wrote about this long before and there are many, many, articles on the subject. Some of them are accurate and some not.