Google On Click Fraud

Detected click fraud that must be refunded to advertisers occupies a minuscule bit of all the clicks on ads run by Google's clients. Let the click fraud debate begin again. Google has put a number to the click fraud it misses and must reimburse to its AdWords clients. It's a teeny tiny number: 0.02 percent.

Are You Overdelivering?

Unfortunately, not many business owners thoroughly consider, whether their customers are pleased with their products, as long as they are their customers. Is the client satisfied or absolutely thrilled to be yours? This can be a great difference, right? That’s why it is important to ensure that you do anything to make your customers happy to ensure most of them become your repeat clients and…

Is There an Optimal Blog Post Length?

Graywolf raised an interesting question in regards to the length of blog posts. Is there an optimal post length? Will shorter posts help to retain readers and even lead to more links? From Blogging in a Sound Bite World:

Anything Good About Vista and Office 2007?

I haven’t yet upgraded to Windows Vista or Microsoft Office 2007. Still running Windows XP and Office Pro 2003 with every patch and update that’s been released. I do plan to upgrade. However, the negative experiences of some people give me a bit of a pause for thought.

Survey: Corporate Use of Social Media

Internal communication research and training firm Melcrum is conducting a survey on social media usage in large companies. A note I received today from MD Robin Crumby said: