Archive
Google On Click Fraud
Detected click fraud that must be refunded to advertisers occupies a minuscule bit of all the clicks on ads run by Google's…
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Search Engines Need Not Display All Ads
Eric Goldberg gives a summary of the final verdict in Langdon v. Google. He explains a court decision which implies how search engines do not have to display all of the ads.
Windows Live “Casino” – Where is it?
Back at Search Champs, 13 months ago, we saw some prototype software called Windows Live “Casino”. Now, CRN has an article on Casino, explaining a lot about the project, which seems to keep changing focus and code names, and god only knows if it’ll ever ship. Originally, Casino was supposed to be an advanced interface for Windows Live Search, bringing the power of a desktop…
Manufacturers and Product Reviews
Last year I talked about the Three R's of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let's take a real-life example—do you expect product manufacturers to post product reviews? We've all seen customer-posted product ratings and reviews on retail Web sites. Amazon's got 'em. Shopping comparison engines do, too. And customers love to read them.
Mesh 2007 is a Go
Houston, we have liftoff.
Current Event Searching on Google and Yahoo
One of the folks over in Yahoo! Search sent me a pointer to Showing Yahoo Some Search Results Love which says, among other things: As we've pointed out on several occasions at the Internet Marketing Monitor, Yahoo generally has much better results for searches based on current events. And then:
