SEO Agency Ethics

A bit of rant here - I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it. I just did a freebie consultancy for a small business - the lady who runs it on her own is completely bewildered by SEO, and having seen her so…

Google Set To Bust TV Ad Market

If there were any doubt before (and there wasn't really), Google has every intention of busting in on the television ad market. A couple of job postings on Google's website confirm that intent while shedding some light on why networks are so jittery about this media revolution.

Online Video And TV

The percentage of US adults who watch online video continues to increase but it is not coming at the expense of TV. According to the Leichtman Research Group at least 14 percent of adults watched online video once a week as of December 2006. In the past year total online video usage has increased but the percentage of adults watching video has seen little change.…

Shel Holtz on JetBlue’s PR

UPDATE:: Jenny Dervin has clarified her comments in a post to the PRWeek blog; thanks to Rob Clark for pointing out in a comment to this post.

Selling That Thing That You Sell

The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the internet” things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30…