network
Sony's recent dust-up with gaming blog Kotaku over their publication of a Playstation rumor ended up being handled much more quickly than…
In a great post over at PSFK - Piers publishes the content of a conversation he had with Julie Cordua, the VP of Marketing for the often talked about Product (RED) social marketing campaign.
Andy Hagans recently posted about his linkbait marathon strategy to rank his sites at the top of the search results. Brian Provost posted about his love for domaining. Domain names may play a big roll not only in anchor text, but also in overall domain credibility, linkability, and defensibility.
Lycos, a community destination for broadband entertainment has released The Lycos 50, the most popular search results for the week ending February 24, 2007. “American Idol” contestant Antonella Barba had a surge in Web users searching for her. Not because of an outstanding performance on the show but because news surfaced that there were nude pictures of her on the Internet. In a frenzy users…
Hardly a month goes by without some new dustup involving Wikipedia — either because someone edited their own entry, or because someone bitched about not being able to edit their own entry, or because someone paid someone else to edit an entry.
The con in conversation is that it often means conversion, at least when marketers say it. Conversion of opinion and perception, conversion of loyalty and trust and in many cases, hopefully, conversion of dollars and cents. There's nothing new here really, conversion through conversation has been around for, well, centuries. It's the stuff of philosophy, religion, politics, education, and yes, business too.
