Google Shows Ask It Can Take A Joke
Less than a month ago, a Google pen ran out of ink while Scott Grieder, a Group Product Manager at Ask.com, was trying to take notes with it. Ask pointed this out in a witty (and somewhat disparaging) blog post, and now Google has sent its competitor at least one more pen, along with an amusing note of its own.
SEM is on The Verge of a Paradigm Shift
There’s been a lot of soul-searching that’s been going on in the world of SEM lately and it’s good for everybody. Some of this introspection has doubtless been stimulated by the comments of my boss, Dave Pasternack, when he noted that "SEO is Not Rocket Science," but as pointed out by others, including Danny Sullivan and Gord Hotchkiss, both the SEO and Paid Search components of what we call SEM are on the cusp of a paradigm change.
Beef Up Your AdWords Quality Score
With the increased emphasis by Google on quality score these days, advertisers simply can’t afford to stay in the dark when it comes to best practices – especially when minimum bids are at stake.
Ah yes, yet another rousing article on the importance of quality score.
Enterprise 2.0 in InformationWeek
The InformationWeek cover story is Enterprise 2.0, based on a survey of engagement:
Despite the risks and problems, a solid minority of the 250 business technology pros surveyed by InformationWeek are behind this IT strategy push that has come to be known as Enterprise 2.0 (even if the overplayed 2.0 terminology makes some people wince). Nearly a third, 32%, describe their Web 2.0 strategies as fully engaged, our survey finds.
Make Your Blog A Superstar by Watching TV
It’s no secret, those with the scoop have a tendency to get all the traffic. If a newspaper gets an inside story, they sell more copies. If a news channel has that one special interview, then they get the viewers. With blogging it’s no different.
CEO Says SEO A Waste Of Time
Is search engine optimization a waste of time? According to one man in the UK it is.
Anthony Fallon, CEO of Warrington Web Works, a UK Web Publishing company says that search engine optimization is both a waste of time and money to businesses and he can support his argument with proof.
Google: The British Are Coming For GMail!
The company that recently won the rights to the GMail trademark in the UK has taken its case Stateside. And if Independent International Investment Research (IIIR) is successful claiming its stake to GMail in the US as well, your @gmail.com address could change to @googlemail.com instead.
The Best Keywords
No, I’m not going to give you a list of most searched or most clicked keywords or whatever. Instead I’m going to talk about how to determine which keywords will be the best for you.
Get Smart, Visit These Two Sites
Sometimes you just have to put aside the world of search engines and ad campaigns to read, or write, something a little more fulfilling.
Judge: Google Can Deny Ads If It Wants To
The verdict is in: Google, or any other search engine, does not have to accept all advertisements submitted, officially giving search engines editorial control over the content of ads appearing in their network. The judge cited the First Amendment as the biggest reason.