Giving Away Business Ideas

I had coffee with a potential partner and our conversation ebbed to a discussion about marketing philosophy.  He said something like, "I think companies [like yours] just give away many of their trade secrets on their website. 

They provide too much information.  If I wanted to compete with you… all I would need to do is read your website or blog.  The purpose of a website is to solicit interest… you’ve got to get people to respond… to generate leads."

My response…

Sweet Talking The Searcher In One Second Or Less

You have four seconds to get your site loaded and about one-twentieth of a second to impress the visitor before she flits on like an attention-deficient hummingbird. But before that, you have about one second, in the search results, to get her attention in the first place. And just like the tentative beginnings of most romances, it’s all about what you say, how you look, and where you live.

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