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In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked…
PayPerPost offers bloggers payment for writing reviews of products or services. Their business model has drawn criticism from sites like Valleywag, which just happens to be under the Gawker Media umbrella with Gizmodo.
A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers. Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.
Even though Windows Vista hasn't been received with quite the fanfare Microsoft would have liked, the fact remains that the integrated desktop search functionality represents a potential snag in Google's master plan for continued dominance within the industry.
The difficulties of 2006 have given Yahoo's top executives new hope for this year, as early indications show their new advertising system has been working as advertised.
Electronics retailer Best Buy is in hot water. Near as I can tell, they shouldn’t be. What’s gone wrong at the Minneapolis-based company seems to be a lack of coordination rather than the underhanded scheme that characterizes reporting about the crisis. And it is a crisis, make no mistake. The company stands accused of maintaining a “secret” intranet that duplicates its consumer website but with…
