From the New Communications Forum

I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the morning and two (including the one I’m conducting on podcasting) in the afternoon. The conference proper gets underway tomorrow with a keynote by David Weinberbger. Among the sessions I’m anxious to attend:

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Rice University Adjunct Offers SEO Course

Throughout the blogosphere, one can find untold informational references when it comes to search engine optimization. The problem, however, is that there are aspects of SEO, such as text-to-code ratio and link buying, in which a knowledge seeker could find many articles from opposite sides of the issue. Where is the real authority in the realm of SEO? Organic or Paid? Links or Content? These…

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PayPerPost Solicits Gizmodo, Gets Wagged

PayPerPost offers bloggers payment for writing reviews of products or services. Their business model has drawn criticism from sites like Valleywag, which just happens to be under the Gawker Media umbrella with Gizmodo.

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Email Marketing Remains Consistent

A new study from Forrester Research, "Email Marketing Comes of Age" finds that 97 percent of consumers and 94 percent of marketers are using email. For marketers, consumers who embrace email are their most valuable customers. Consumers who are fans of email spend more online, make impulsive purchases, are willing to pay for convenience and communicate with others about ads and emails they value.

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Google Desktop Receives A Makeover

Even though Windows Vista hasn't been received with quite the fanfare Microsoft would have liked, the fact remains that the integrated desktop search functionality represents a potential snag in Google's master plan for continued dominance within the industry.

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