Alexa Trend: Tallying Up The Critics

Being Internet Explorer-centric leaves out legions of Firefox, Safari, Opera, and other browser users, and distorts how some sites are perceived in terms of traffic.

1 min read Archive

Know Thy Market: Beyond The Click-Through

In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.

5 min read Archive

MSN/Live Search Nipping At Google’s Heels

Like a puppy chasing someone, Microsoft has been in the search engine pack hounding Google. They could be on their way to eroding just a bit of Google's market share, but much has to happen first.

2 min read Archive

Global Internet Audience Grows 10%

comScore Networks, a firm that measures the digital age, has found that 747 million people, age 15 and over used the Internet worldwide in January 2007. This is a 10 percent increase over January 2006. Out of the top 15 countries, ranked by penetration, Internet audiences in India grew the most with an increase of 33 percent. This was followed by the Russian Federation, which…

2 min read Archive

From the New Communications Forum

I’m in Las Vegas, but what happens here definitely won’t stay here. I’ll blog pretty regularly from the New Communications Forum, which begins this morning with pre-conference sessions, two in the morning and two (including the one I’m conducting on podcasting) in the afternoon. The conference proper gets underway tomorrow with a keynote by David Weinberbger. Among the sessions I’m anxious to attend:

2 min read Archive