Facebook Not Impressing Some Advertisers
Valleywag doesn't elaborate on the media buyers complaining that advertising on Facebook just isn't worth it. But if this is the frigid,…
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Valleywag doesn't elaborate on the media buyers complaining that advertising on Facebook just isn't worth it. But if this is the frigid,…
It's a timeless story; a friendship that had all the makings of lasting a lifetime is torn to shreds when one of the parties drops the other in favor of a richer, cooler, and more popular pal. Playing the part of the jilted friend in today's dramatization is Yahoo, who appears to have once again been shafted by Google.
Being Internet Explorer-centric leaves out legions of Firefox, Safari, Opera, and other browser users, and distorts how some sites are perceived in terms of traffic.
In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
Like a puppy chasing someone, Microsoft has been in the search engine pack hounding Google. They could be on their way to eroding just a bit of Google's market share, but much has to happen first.
comScore Networks, a firm that measures the digital age, has found that 747 million people, age 15 and over used the Internet worldwide in January 2007. This is a 10 percent increase over January 2006. Out of the top 15 countries, ranked by penetration, Internet audiences in India grew the most with an increase of 33 percent. This was followed by the Russian Federation, which…