Archive
Google Maps Gets Up Close and Personal
Holy moly that is a close up zoom of a camel (see my screenshot above) – and it works for other place…
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How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets. You’ll be surprised how much effect your ad copy has on your…
Friendster Drops Yahoo, Gets New Best Friend
It's a timeless story; a friendship that had all the makings of lasting a lifetime is torn to shreds when one of the parties drops the other in favor of a richer, cooler, and more popular pal. Playing the part of the jilted friend in today's dramatization is Yahoo, who appears to have once again been shafted by Google.
Alexa Trend: Tallying Up The Critics
Being Internet Explorer-centric leaves out legions of Firefox, Safari, Opera, and other browser users, and distorts how some sites are perceived in terms of traffic.
Know Thy Market: Beyond The Click-Through
In marketing, with few exceptions, there's no umbrella or blanket model that can be applied. Even if Coca-Cola's omnipresent branding has worked over the decades because soft drinks are for everybody, most products are intended for select groups of buyers, target markets, with different motivations.
MSN/Live Search Nipping At Google’s Heels
Like a puppy chasing someone, Microsoft has been in the search engine pack hounding Google. They could be on their way to eroding just a bit of Google's market share, but much has to happen first.
