Archive
Email Metrics Standards Needed
The Email Experience Council has published a survey on the "State of Email Metrics & Bounce Management." The report found a lack…
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Why Does Marketing Hate Usability?
I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But. It secretly bothers me when I see conferences or seminars on website marketing that don’t offer a session on user centered design. I always wonder why this is. Is usability that scary?
Flickr, Bad Retailers, Bad Clients, Old School Nostalgia
1) Smart Use of Flickr # 273 Core 77 Architecture for Humanity held its logo design competition on Flickr and received entries from across the globe. This is a really smart use of Flickr, but an even smarter non-profit using social media to get international graphic design consultation for free.
How Readers Find a Blog
When it comes to finding blogs 67.3 percent of readers rely on links from other blogs, according to a new report from Vizu Answers and Ad Age. Aside from links on other blogs, recommendations account for 23 percent of blog finds. Search accounts for 19.6 percent of blog finds and blog search engines make up 5.6 percent of blog finds.
How PPC Ads Influence Site Conversion
When marketers talk about great PPC ad copy, they often refer to a high CTR (click through rate). Usually it’s a pretty valid indicator of an eye catching ad. Unfortunately many think that getting people to click on the PPC ad and getting them to convert to a sale are completely separate targets. You’ll be surprised how much effect your ad copy has on your…
Friendster Drops Yahoo, Gets New Best Friend
It's a timeless story; a friendship that had all the makings of lasting a lifetime is torn to shreds when one of the parties drops the other in favor of a richer, cooler, and more popular pal. Playing the part of the jilted friend in today's dramatization is Yahoo, who appears to have once again been shafted by Google.
