Windows Live “Casino” – Where is it?

Back at Search Champs, 13 months ago, we saw some prototype software called Windows Live “Casino”. Now, CRN has an article on Casino, explaining a lot about the project, which seems to keep changing focus and code names, and god only knows if it’ll ever ship. Originally, Casino was supposed to be an advanced interface for Windows Live Search, bringing the power of a desktop application to online search. Now?

Manufacturers and Product Reviews

Last year I talked about the Three R’s of Web Marketing, to be real, relevant, and responsive. But the truth is that being real is challenging. Let’s take a real-life example—do you expect product manufacturers to post product reviews?

We’ve all seen customer-posted product ratings and reviews on retail Web sites. Amazon’s got ’em. Shopping comparison engines do, too. And customers love to read them.

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