Google, BMW Get Drivers Where They Need To Go

BMW’s tagline used to be “Ultimate Driving Machine.” Then, in 2006, the auto manufacturer switched to “A Company of Ideas.” While that doesn’t have the same ring, it may at least allow a bit more room to explain BMW’s new arrangement with Google. In effect, German bimmer owners will be able to link their cars’ navigation systems to Google Maps.

Yahoo’s Super Duper Widget-tastic Mobile Deal

You can't BS a BSer they say, which is why I'm here, to translate Yahoo's double press release about their new partnership with High Tech Computer (HTC) to distribute Yahoo Go for Mobile 2.0 to a number of Microsoft Windows Mobile powered devices.

Microsoft: Faster Computers = Cheaper Gas

Research firms and think tanks are constantly looking for new ways to process oil in order to increase gasoline production, given the world's dependence on the valuable commodity. Analyzing chemical bonds and refining techniques, however, many not be the only solution when it comes to achieving optimum efficiency.

Google Book Search Goes to Germany

The Bavarian State Library has decided to partake in Googles project to scan books from the world's great collections.  As one of the largest libraries in the German-speaking world, the library has around nine million volumes and will make around one million books available to Google search. 

Email Metrics Standards Needed

The Email Experience Council has published a survey on the "State of Email Metrics & Bounce Management." The report found a lack of standards around industry metrics, bounce data, definitions and bounce management practices. The council found that those issues make it difficult for senders to improve the marketing effectiveness of campaigns, manage their lists and maintain positive reputations as legitimate email senders.