Online Video Shifts Into High Gear

“This is my car. That’s where I spilled coffee. Oh, and this is where the dog vomited.” All right, so perhaps that wouldn’t be the best use of online video advertising. But according to a new report, automotive online video classifieds - and many other types of car-related, Internet-only videos - are on their way.

PSFK Conference Recap

Yesterday I had the opportunity to attend the first conference event put together by Piers and the team at PSFK focused on trends and ideas.  The agenda was very compelling going into it, and I did leave with many interesting insights and new ideas about marketing and communications.  Though I unfortunately had to duck out early due to client commitments, here are a few key…

Facebook Not Impressing Some Advertisers

Valleywag doesn't elaborate on the media buyers complaining that advertising on Facebook just isn't worth it. But if this is the frigid, penetrating tip of an iceberg, all eyes will soon be on Mark Zuckerberg, watching to see how he's going to fix things. Zuckerberg, in the meantime, will look back with yearning at the billion-dollar acquisition offers.

Why Does Marketing Hate Usability?

I hate to admit this because it feels selfish and I don’t want to appear like a usability activist. But. It secretly bothers me when I see conferences or seminars on website marketing that don’t offer a session on user centered design. I always wonder why this is. Is usability that scary?