Yahoo Paid Inclusion Gets a Facelift
Yahoo has revamped its paid inclusion program and it appears to be the forefront of a push to revitalize this archaic submission format. More on the history of paid inclusion and my opinion later, for now let us review the changes.
What Does it Cost to Submit to Yahoo?
Google Scares Up Free Photoshop
You may be tired of hearing about Google by now. This article is actually about how Adobe plans to create a free Web-based version of Photoshop. But Google’s the reason they’re doing it. Google’s the reason anybody’s doing anything online. That company just can’t seem to find a pair of britches that fit.
Citysearch Reviews Deal For Insider Pages
A reviews-based local search company that had not fared well in the battle for eyeballs will become part of IAC’s Citysearch.
Insider Pages will be on the move, as they give up their Redwood City offices in favor of IAC’s four walls. Citysearch will plug in Insider Pages’ user reviews of local businesses, and have over a million of them to offer visitors.
Top Contributors Get Rewards from MySQL
I just read about MySQL’s Quality Contribution Program (QCP) and I have to say it rocks! It’s a great way to build and maintain community.
Essentially, folks who submit bug reports, test cases or code patches get “QA Points”. When contributors reach a certain level of points over the past 12 months, they get a 1 year subscription to MySQL Enterprise Basic, Silver, Gold or Platinum.
SEO Agency Ethics
A bit of rant here – I know the whole ethics debate is tired and most people don’t want to read about it these days but I gotta throw in a word or two about it.
I just did a freebie consultancy for a small business – the lady who runs it on her own is completely bewildered by SEO, and having seen her so passionate about her business I gave her a call and straightened a few things out, offering a free basic consultancy (which tbh, is all the site needs – it’s not a competitive market).
Google Set To Bust TV Ad Market
If there were any doubt before (and there wasn’t really), Google has every intention of busting in on the television ad market. A couple of job postings on Google’s website confirm that intent while shedding some light on why networks are so jittery about this media revolution.
Online Video And TV
The percentage of US adults who watch online video continues to increase but it is not coming at the expense of TV. According to the Leichtman Research Group at least 14 percent of adults watched online video once a week as of December 2006.
In the past year total online video usage has increased but the percentage of adults watching video has seen little change. An earlier LRG survey found that 4 percent of adults viewed online video daily and another 11 percent weekly.
Shel Holtz on JetBlue’s PR
UPDATE:: Jenny Dervin has clarified her comments in a post to the PRWeek blog; thanks to Rob Clark for pointing out in a comment to this post.
Selling That Thing That You Sell
The other day I went to a local seminar on “internet marketing”. I honestly didn’t expect a whole lot; it was one of those “how to make money on the internet” things, which promised to tell you tips on how to use the search engines to your advantage, yada, yada, yada. But I have to say I was surprised, at least from the first 30 minutes of the 90 minute seminar.
Microsoft Tells Hollywood To Avoid Filtering
The technology YouTube has in mind to detect and filter content will be a bad deal for the studios, and Microsoft has quietly asked powerful Hollywood honchos to skip it in favor of another option.