Investing in PPC Marketing or SEO – a Company Decision

 As click costs rise, many companies who are already investing in active pay per click marketing campaigns are looking toward hiring a search engine optimization company to supplement their marketing portfolio in order to increase their exposure and reduce their advertising spend. 

Microsoft, AP Forge Online Video Network

The explosion of online video has had a significant impact upon the social networking industry, but the influence of the platform is beginning to bleed over into traditional information mediums as well.

Proof that People Like to Read Online

Normally, people often tell you that people don’t like to read online and they have a memory span of a hyperenergized 3-year old rocket. However, data collected over a period of time confirms that people do read what they are interested in. What proof? Since starting my blog, I have been watching the stats closely. Though it is interesting to see the sources of traffic…

Microsoft and Google – Different Approaches to Copyright

The Association of American Publishers and the Authors Guild is none too happy with Google's plan to indiscriminately scan, index, and allow the searching of millions of books from libraries the world over and Microsoft is capitalizing on this rare chink in Google's armor. Copyrighters are claiming infringement because Google is making advertising revenue from the results of book searches in the Google Book Search…

Yahoo Teams With San Francisco Film Society

Yahoo Video has teamed with the San Francisco Film Society for the 50th San Francisco International Film Festival GreenWorld Contest powered by Yahoo's Jumpcut. The two will also launch a branded video channel featuring content from the San Francisco Film Society.