Google and Heineken Study Search for Branding

This week Google released some findings from a test Google Netherlands conducted with Metrixlab, Heineken, and Heineken's agency Twist. They set out to find what effects paid search ads had on branding, and were quite pleased with the results.

By Tweeting, You Could Appear All Over the Web

Twitter has introduced a new widget for the Lists feature. If you are unfamiliar with Twitter's widgets, there is one that lets you display your most recent Twitter updates on a web page, one that lets you display search results in real time, and one that lets you show off your favorite tweets. The Lists Widget is fully customizable. You start off by selecting the…

Best Buy To Launch Online Movie Service

Best Buy said today it is partnering with online video provider CinemaNow to create a movie download service that would be built into most of the electronic devices it sells that can be connected to the Internet. Best Buy said it has entered into a multi-year agreement to license Sonic Solutions' Roxio CinemaNow technology. Under terms of the agreement, Best Buy acquired warrants enabling it…

New Google Labs: Related Links and Script Converter

Google has released a couple of new Labs projects. The first one is called Script converter, and the second one is called Related Links. The Script Converter Lab lets users read the text of any script in the supported languages, which currently consist of: - Hindi - Bengali - English - Gujarati - Kannada - Malayalam - Marathi - Nepali - Tamil - Telugu All…