Archive
Major Media Explores Web 2.0
In the past week, USA Today has jumped into the water of Web 2.0 by adopting a social media platform to allow…
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MySpace Teams With New York Times
MySpace will be partnering with The New York Times for its second annual "Win A Trip With Nick" African reporting competition. One college or graduate student and one middle or high school teacher will have the chance to travel with columnist Nick Kristof on an expedition to Africa. MySpace is creating a community for users in the contest and will offer video from the expedition.
Google To Lobby FCC About Spectrum Auctions
Google, Yahoo, and eBay have enlisted satellite carriers EchoStar and DirecTV to help them lobby the Federal Communications Commission about keeping a close eye on how spectrum auctions are conducted. The alliance aims to put tighter reins on incumbent last mile providers of broadband access. The last mile and who controls it has been a mounting concern among the major "network-less" players like Google, Yahoo,…
March Madness Online
With March Madness having arrived marketers will be vying for the attention of sports fans across multiple channels. Ad spending on the games is estimated to be over a half a billion dollars this year, according to TNS Media Intelligence. All of the March Madness games combined brings in more ad money than the Super Bowl. More than $2.73 billion has been spent on network…
Yahoo Approves Of Visits As Metric
Measuring page views doesn't feed the bulldog these days, thanks to dynamic technologies that update web pages without forcing a full page reload.
Searchers Picked A Peck of Kellie Pickler
Okay, no boob jokes. And we're not going to talk about a certain American Idol hopeful that overstayed her welcome just because a bunch of randy teenagers kept voting for her after naughty (and weird) pics surfaced on the Web. Absolutely not. We are, however going to talk about Kellie Pickler's blue dress – and what was in it. Why are we talking about Kellie…
