The “?” and Website Conversion
When writing web copy for your website, it is usually assumed that whatever you write … your visitors will understand. I mean we’re writing in English right? If our bullet point says “30 day money back guarantee” every one understands it and shouldn’t have any more questions? Right?
Wrong my friend, wrong!
Even a silly thing like a money back bullet or a free shipping offer needs more explanation to many. Hence the need for the little click-able picture of a “?” mark.
Gadget Spark – Great Marketing Idea
Do you ever hear of a new marketing idea and think to yourself, ‘Man – wish I had thought of that!’?
William Cross, who many of you may know from SeoFox, sent me a press release concerning the launch of his new company, Gadget Spark. Gadget Spark is the first company out the door to market custom Gadgets for the Windows Vista Sidebar.
According to Microsoft,
8 Reasons Social Media is Hot
For the past five years, the three primary search engines have dominated the online advertising industry.
The market share for search engines has brought them to virtual peak in the industry, as the effectiveness of click pay per click campaigns is questioned against the weight of click-fraud and other emerging advertising options.
All is not lost. According to a survey of 1,010 advertisers and media types including online, print, events, TV/radio/movies from Outsell, Inc the annual report on ad spending suggests:
Interview with Web Analyst Michael Notte
Continuing my series of Interview with Analysts, here is my interview with Michael Notte.
What is your current position and the name of the company you work for?
Search Engines: Who Owns What
Google’s list of subsidiaries drew some attention after that company’s 10-K annual report filing took place; that sparked interest in what other companies have under their voluminous corporate structures.
Google, Microsoft Earn Fortune’s Admiration
Not only do these two Internet rivals have multi-billion dollar fortunes, but they enjoy spots in the top twenty on Fortune’s ‘Most Admired Companies’ list.
News Flash: Google’s Not Doing Anything
Oh how lost we are when there’s little or no Google news! Mondays are bad anyway, but this is just silly: Google headlines centering on Google not buying anybody, how things are staying the same at the Googleplex and about how Eric Schmidt said Apple and Google were working together on some things he won’t talk about.
Let’s review: nothing; nothing; and nondescript something. That’s the Google news today.
Snap Preview Available On Xanga
Snap.com has made the Snap Preview Anywhere, a Web site service that delivers site previews, available to all members of the Xanga.com weblog community. Snap Preview Anywhere allows visitors to a Xanga weblog to have access to previews of linked sites.
“Our users have really embraced Snap Previews," said Bob Hiler, VP of Advertising at Xanga.com. "The response has been tremendous – less than 0.1% of our millions of users have opted-out of having Snap Previews on their Xanga sites."
Ask Documents Earthquake, Death Of Google Pen
Ask.com is based in Oakland, California, and as many people know, the region experienced a minor earthquake late last week. For Ask, this was an opportunity to plug its Earthquake Search. The Ask.com team also took a moment to note one casualty: a Google pen.
USPTO Wiki-fies Patents, Pooh-poohs P2P
The US Patent and Trademark Office is swamped, so they’re going the Digg.com route. Embarking on a patent review pilot project that will allow the online public to comment on patent applications, the USPTO is hoping the experts of the world will share the load.
The USPTO is not, however, that keen on P2P.