The Future of Video – Now

We are in PR. We know the medium is the message, and people love videos. PR has used video news releases and satellite media tours to great results - I always had great returns on SMTs, and think that they were great hits for the clients. But, we ran into some problems there, didn't we.

The Weather Channel Enters Second Life

The Weather Channel has become the latest company to announce the creation of a virtual headquarters in the popular virtual world Second Life. "Weather Island" will be available to gamers starting today. The island will be the headquarters for The Weather Channel and offer an extreme sports park as well as a destination to screen episodes of the new program "Epic Conditions."

Startup Hiring Pointers

I’ve been in the startup business for a pretty long time now.  One of the things that I’ve found hardest to do is find and recruit exceptionally talented individuals.  This is not particularly surprising, I think all businesses (big and small, young and old) have this challenge.  However, I think this challenge is particularly acute for startups. 5 Quick Pointers On Startup Hiring

Six Ways to Find Keywords

Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques: