Thought Leadership To Build Brands and Nurture Leads

RainToday.com's recent report "What's Working In Lead Generation" got me thinking about the relationship of thought leadership to branding and lead nurturing. In B2B marketing, all three serve the same purpose: to establish your company as a trusted adviser, so when a prospect is ready to buy, he or she will think of you and will want to speak with your sales reps.

2 min read Archive

The Future of Video – Now

We are in PR. We know the medium is the message, and people love videos. PR has used video news releases and satellite media tours to great results - I always had great returns on SMTs, and think that they were great hits for the clients. But, we ran into some problems there, didn't we.

5 min read Archive

The Weather Channel Enters Second Life

The Weather Channel has become the latest company to announce the creation of a virtual headquarters in the popular virtual world Second Life. "Weather Island" will be available to gamers starting today. The island will be the headquarters for The Weather Channel and offer an extreme sports park as well as a destination to screen episodes of the new program "Epic Conditions."

1 min read Archive

Startup Hiring Pointers

I’ve been in the startup business for a pretty long time now.  One of the things that I’ve found hardest to do is find and recruit exceptionally talented individuals.  This is not particularly surprising, I think all businesses (big and small, young and old) have this challenge.  However, I think this challenge is particularly acute for startups. 5 Quick Pointers On Startup Hiring

5 min read Archive

Six Ways to Find Keywords

Keyword research is one of the most important parts of a pay per click campaign so how do you go about identifying as many relevant words and phrases as possible? Here are some techniques:

2 min read Archive