Marketers And Social Networks

JupiterResearch, a firm that provides information about the Internet and new technologies to businesses, has found that 48 percent of brand marketers will use social marketing tactics in the next year, compared to 38 percent who did so last year.

SXSW: World Domination Via Collaboration

"Many companies are so focused on the goal of building a community in order to exploit it that they skip a crucial step that ultimately hurts their business plan: Collaborating with users/customers to build a product or experience that can dominate the market because it's great. It is possible to strike that balance: Building community, maintaining credibility, meeting organizational objectives.Meet company leaders whose models are…

Someone’s Using My Brands!

I just tried to sign up with Google Talk in order to chat with Aaron Wall via IM. A username is required, so my first attempt was for iBrian. Sorry, not available. Okay, no big deal. It was popular enough to see the .com registered. So I tried platinax. Sorry, not available. Huh? Platinax is my own unique company name. How can it not be…

Twitter – Short, Sweet & Sleek

Alright, Twitter has suddenly attained the status of a notoriously popular Application. After being fueled by SXSW, everybody else is talking about Twitter including those who don’t even have a blog. Talks in the Blogosphere have spit out stats that Twitter got 1 million messages sent recently. Finally after about a year of its launch, Twitter has won.

Volvo Spreads the Word with SMM

SMM is of course Social Media Marketing. Social Media is the latest buzzword to describe the phenomenon whereby almost everyone is talking to almost everyone else via Internet websites such as YouTube, Flickr or MySpace. Now the marketing for the 2007 Volvo S80 from Volvo Cars is tapping into such media.