Kicking Shows More Respect Than Ignoring?

There’s a bit of debate lately due to a Microsoft lawyer bashing Google’s book scanning program and their positions on copyright. It’s one of those stories everybody has to comment on, despite merely being a case of one company sniping at another, so naturally I stayed the hell away from it. Still, Lawrence Lessig made an argument that so defines the opposite of compelling that…

What’s So Challenging About Changing Your Marketing?

We've talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with someone who has consciously lowered the volume on his hype machine.

Twitter – Noise, But Signal Too

It seems as though everyone has an opinion on Twitter, the instant-messaging style app that Blogger founder Ev Williams shut down Odeo to focus on (wise decision, that). Pete Cashmore says that it’s another way to blog about your cat, while Karoli at Drumsnwhistles just doesn’t see the point — and in the comments on her blog, Robert Scoble says Twitter hate is “the new…

Do Not Try to Control the Conversation

John Bell recently explored the topic, "Who 'owns' conversational marketing? PR, Advertising or The People" over at Strumpette - The Naked Journal of the PR Biz.