Do Not Try to Control the Conversation

John Bell recently explored the topic, "Who 'owns' conversational marketing? PR, Advertising or The People" over at Strumpette - The Naked Journal of the PR Biz.

Getting Links from A-List Bloggers

As in any community, there are the trend setters, the visionaries and the superstars. They’re the ones that are quoted, read and referenced most, the movers and shakers of their particular realm. Blogging is no different.

How Social Media and Search Redefine Expert / Guru

Search marketing & social media have forever re-defined the way we find, qualify and think about expert and guru. Anyone with a website or online presence can put the word expert or guru next to their name, publish an article on whatever they want and market it to the world. When online users vote for the article on the social media sites, other bloggers link…

Yahoo’s Core Rings A Little Hollow

Yahoo's properties have gained overall by Compete's computations, but the gains haven't been led by the big name content areas like Search, Maps, or Sports.