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USPS Touts Online Convenience
The U.S. Postal Service is promoting its "USPS.com Week" to let consumers know of the many options they have for doing business…
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Cisco Bets on Social Media for Marketing Strategy
In addition to their acquisiton of Five Across, which makes social-networking and forum software to help companies improve their internet marketing strategy and their communications with customers, Cisco sealed a deal this week to purchase software assets from, and acquire employees of, social-networking site operator Utah Street Networks.
Kicking Shows More Respect Than Ignoring?
There’s a bit of debate lately due to a Microsoft lawyer bashing Google’s book scanning program and their positions on copyright. It’s one of those stories everybody has to comment on, despite merely being a case of one company sniping at another, so naturally I stayed the hell away from it. Still, Lawrence Lessig made an argument that so defines the opposite of compelling that…
What’s So Challenging About Changing Your Marketing?
We've talked before about the Three Rs of Internet Marketing—to be real, relevant, and responsive. One way to be both real and relevant is with fact-based marketing. I spoke with someone who has consciously lowered the volume on his hype machine.
Twitter – Noise, But Signal Too
It seems as though everyone has an opinion on Twitter, the instant-messaging style app that Blogger founder Ev Williams shut down Odeo to focus on (wise decision, that). Pete Cashmore says that it’s another way to blog about your cat, while Karoli at Drumsnwhistles just doesn’t see the point — and in the comments on her blog, Robert Scoble says Twitter hate is “the new…
Reputation 1.0 Not Working Yet
Media 2.0 meets Reputation 1.0, the interoperability is a little shoddy, but hey, that never stopped us before.
