Affiliate Software to Track Your Ads

Many people think of affiliates as an added sales channel and affiliate ads as offering a branding bonus (how many text link ads affiliate banner ads have you seen?) but there are numerous benefits to running an affiliate program that many people never consider. Exclusive Partnerships: You do not have to let people know that you have an affiliate program unless it makes sense to.…

Google Checkout Promotions Cost $58 Million Last Year

Nathan has uncovered the dollar amount Google spent in promoting Google Checkout in 2006 - $58 million. As Nathan points out, that’s the amount spent in promotions and $10-$30 coupons by Google, in an attempt to take some market share from PayPal. Nathan adds…

Why Topix Should’ve Saved its $1 Million

The WSJ’s Kevin Delaney, provides a broad overview of the issues web site owners face when switching their web site from one domain to another - usually via a 301 redirect. The story focuses on Topix.net…

Government Information Still Not Free

The Freedom of Information Act imposed requirements on federal agencies to make more information publicly available, without requiring people to jump through hoops via FOIA requests to get it.

Google Earth Promotes Global Awareness

One thing you can say about Google is they don't stray too far from their Birkenstocks –aside from the legal department, where the smell of free love will get you shot on sight. But two new environmental layers added to Google Earth are evidence of those patchouli-scented sandals.