Archive
Social Media Content Audit
One of the most formidable barriers to the widespread adoption of social media tools within enterprises is fear of failure. What if…
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More Link Data From Google Webmaster Tools
Have you been using the link data Google now provides through Webmaster Tools? Do you wish Google provided even more information? I know I do. Well Google hasn’t made any changes to the tool, but thanks to Joost de Valk you can now pull a little more data from all those links Google is reporting.
Poor Customer Service Exposed
My saga of bad customer service continues… The Charter Fiasco A couple of months back my monthly bill for internet service at home changed from $34.99 to $39.94. Raises in fees are a fact of life and I never gave the $5 monthly increase more than a couple of seconds thought. That was until I got my bill last month which added an additional $15…
Affiliate Software to Track Your Ads
Many people think of affiliates as an added sales channel and affiliate ads as offering a branding bonus (how many text link ads affiliate banner ads have you seen?) but there are numerous benefits to running an affiliate program that many people never consider. Exclusive Partnerships: You do not have to let people know that you have an affiliate program unless it makes sense to.…
Google Checkout Promotions Cost $58 Million Last Year
Nathan has uncovered the dollar amount Google spent in promoting Google Checkout in 2006 - $58 million. As Nathan points out, that’s the amount spent in promotions and $10-$30 coupons by Google, in an attempt to take some market share from PayPal. Nathan adds…
Why Topix Should’ve Saved its $1 Million
The WSJ’s Kevin Delaney, provides a broad overview of the issues web site owners face when switching their web site from one domain to another - usually via a 301 redirect. The story focuses on Topix.net…
