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When Good Companies Go Public
This is what happens when good companies go public: the principles that made them good, even necessary, to the point of inspiring…
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Brilliant Marketing Ideas from SxSW
Over the next week, I'll posting some of the other insights I will be taking from the event, but in the meantime here are just a few marketing ideas that struck me as remarkable or noteworthy from SxSW:
Microsoft Continues Opposing Cybersquatters
Microsoft is no stranger to the courtroom given its involvement in antitrust allegations and its efforts to squelch software piracy. Proving that there is indeed no rest for the weary, the legal team at Microsoft is now expanding its efforts to cracking down on cybersquatters who, as the company claims, are profiting off of their brand.
The Online Auto Industry
The automotive industry is the largest US advertising category and automakers and dealers have recently focused less on advertising in traditional media and have begun to put their ad dollars into digital media.
This Doesn’t Mean Mark Cuban is Right
So Viacom has slapped Google (or YouTube) with a $1-billion lawsuit for blatant copyright infringement on a massive scale, according to the entertainment conglomerate’s claim. On a side note, have you ever noticed how people invariably get slapped with lawsuits? Not just hit — slapped. And a big thick lawsuit would hurt, I bet. Especially legal paper.
Dell Confirms Linux Offerings
Several weeks ago, rumors began swirling about Dell's potential plan to begin offering its customers a choice between Windows or Linux operating system for PCs and notebooks.
