Archive
Ask Goes To The Tubes
A swiftly-outed faux guerrilla marketing campaign in London by the Ask search engine has drawn positive and negative responses from observers.
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Downloaders Prefer Napster And iTunes
Ipsos Tempo Digital Music Brandscape study released today indicates that Apple's iTunes continues to cement its position as the primary fee-based digital music destination, while a number of other services are trying to grow their consumer base and establish points of differentiation. For many brands awareness was consistent in 2006. For American downloaders aged 12 and older, iTunes saw an increase in both unaided and…
Another Thing CIOs Should Know About Requirements
I saw this article on CIO magazine - Five Things CIOs Should Know About Software Requirements. It seems to me that there is one more thing (at least) that they need to know about requirements: Business rules are NOT requirements
Google Grants Police Quick Access To Records
Never mind the bat signal - cops in India have been equipped with a sort of “red phone” e-mail address at Google. The search engine giant, according to various Indian sources, wants to help put a stop to hate speech and other objectionable content that’s been showing up on Orkut.
Publishers Support Video Advertising
Advertising.com has released the results of its 2007 online publisher survey. The online survey examines publisher predictions for online advertising revenue growth, advertiser goals and advertising capabilities for 2007.
NBC Universal, MobiTV Team Up For Wireless Deal
The battleground for the third screen continues as NBC Universal and MobiTV team up to offer on-demand programming to wireless customers. Users will be able to take in shows featured on NBC, USA Network, Sci-Fi Channel, Telemundo and other NBCU properties as well.
