New Google Talk Gadget Goes Live

In a departure from the negative publicity surrounding the company this week, Google announced the launch of its instant messaging gadget today. The Google Talk gadget can be embedded in a user’s personalized Google homepage or on any other webpage or blog simply by adding a line of code.

Reputation 1.0 – Complications

Recently I wrote that whoever coded for Reputation 1.0 would own Web 3.0; this is the second part in a series that addresses the issues of "internet reputation"

You Must Have Bid Management

While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had…

Link Equity & Content Value

Link Equity SEO’s used to talk a lot about preserving PageRank - I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.

Fixing Duplicate Content Issues

Not all webmasters are aware that search engines view each URL as a different page, even it has the same content or is different from the other URL by ending with a slash or if it preceeded by a www or not. To serve only one version of the page to get the deserved traffic, you’ll need to remember a couple of things about fixing…