Archive
Hotel Online Marketing
In order to compete with online travel agencies, hotels have begun to shift their money into online marketing according to a study…
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GoFish Adds Two Partners
GoFish Corporation, an online video company has struck a licensing partnership with Undergroundfilm and Big Film Shorts to offer independent short films on the GoFish Network. "Our goal is for GoFish to be the lightning rod for creative talent on the Internet," said Michael Downing, founder and CEO of GoFish. "Whether licensed content, user-created, or our unique made-for-Internet programming, we will continue to populate the…
New Google Talk Gadget Goes Live
In a departure from the negative publicity surrounding the company this week, Google announced the launch of its instant messaging gadget today. The Google Talk gadget can be embedded in a user’s personalized Google homepage or on any other webpage or blog simply by adding a line of code.
Reputation 1.0 – Complications
Recently I wrote that whoever coded for Reputation 1.0 would own Web 3.0; this is the second part in a series that addresses the issues of "internet reputation"
You Must Have Bid Management
While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market. A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had…
Link Equity & Content Value
Link Equity SEO’s used to talk a lot about preserving PageRank - I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.
