Will Consumers Accept Mobile Ads?

Harris Interactive, a market research company has announced the results of new research into consumer acceptance of mobile phone advertisements. The research looked at current levels of consumer interest in mobile phone advertisements, preferred advertising methods and the willingness of consumers to be profiled.

Google Loses Lenovo, Microsoft Comes Out Ahead

Today is the Ides of March - the same day that Julius Caesar was betrayed and assassinated so many years ago.  And although it’s not likely to go down in history in quite the same way, another betrayal has taken place - Lenovo has chosen Microsoft’s software (in place of Google’s) as its default search application.

Skype Thinks Twice The Price Is Nice

EBay's Skype may be taking a page out of Microsoft's playbook. The VoIP company released a new product yesterday that seems awfully familiar, at twice the price. The beta version of Skype Prime, part of Skype 3.1 for Windows, a widget that allows Skype users to become online, on-call experts. For example, if you're a business consultant of some kind, you can set up a…

The Marketing Tactic That Gets 5 Stars

Quick: Which online marketing technique, according to Foresee Results, is used by 72 percent of the top Internet retailers and is the most influential factor in purchase for 39% of all buyers? The answer is customer ratings and reviews. So why aren’t you using them on your site?