Why Branding Matters in B2B Marketing

Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?

Resurrect Jeeves, Ask How Not To Slam Google

Here's the thing about boldness: you'd better have the chops to back it up. While Ask.com's anti-Google guerrilla marketing campaign in London's Underground was outed in record time, indexing of its own campaign site was even close to a record. Background Ads appearing in the Tube encouraged bystanders to fight Google's "information monopoly."

YouTube Records Snatched By U.S. Customs

Negative publicity continues to befall YouTube, first stemming from the billion dollar copyright infringement suit filed by Viacom, and now from reports that the popular video sharing service is being used as a vehicle to communicate death threats from vengeful criminals. There are several creative directions you could pursue when taking advantage of YouTube’s video e-mail service. You can give that old friend of yours…

MySpace Launches Political Channel

MySpace has launched the Impact Channel, a political community focused on the 2008 presidential election. The channel will feature a voter registration tool and links to all official candidate profiles. Future plans for the Impact Channel include a viral fundraising tool and customizable badges.