Archive
Pet Food Scare Sends Searchers Chasing Answers
When news of a major pet food recall got out, pet owners hit the search engines over the weekend worried about their…
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Roundup: Cisco and WebEx Analysis
By now, any interested reader should have been able to get their fill of of news stories about the Cisco acquisition of WebEx. Overly cautious types will point out that this is not a done deal, merely a tendered offer accepted by WebEx management. WebEx shareholders could vote it down or another company could come in with a higher competitive buyout offer. The odds are…
Why Branding Matters in B2B Marketing
Strewn around my house are pens, coffee cups, calculators, USB memory sticks, and assorted swag from various companies I've met over the years. What is the purpose of all this stuff? Does having a leather portfolio with a vendor's logo on it make me more likely to buy their products?
Resurrect Jeeves, Ask How Not To Slam Google
Here's the thing about boldness: you'd better have the chops to back it up. While Ask.com's anti-Google guerrilla marketing campaign in London's Underground was outed in record time, indexing of its own campaign site was even close to a record. Background Ads appearing in the Tube encouraged bystanders to fight Google's "information monopoly."
YouTube Records Snatched By U.S. Customs
Negative publicity continues to befall YouTube, first stemming from the billion dollar copyright infringement suit filed by Viacom, and now from reports that the popular video sharing service is being used as a vehicle to communicate death threats from vengeful criminals. There are several creative directions you could pursue when taking advantage of YouTube’s video e-mail service. You can give that old friend of yours…
Improving Odds of Connecting w/ Your Target Market
Kim Krause Berg had a interesting additional thought to my post about eye tracking. Her question, "What happens when your target market gets up on the wrong side of the bed?".
