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SEO Spam Case Study
ShopFactory.com (by Steffan Klein & Michael Veith, according to the About page) is a system to help you create online shops.
Part of the
network
network
Adaptation – Does it Trump Copyright?
A recent post by Dorrian Porter highlighted an interesting topic raised by Russell Buckley just over one year ago. The title was, ‘Who Gave Google Permission to be the Judge and Jury of Mobile Content?‘ Despite some very informed comments the topic remained unresolved. In order to render certain web pages suitable for mobile devices, Google had cut out some advertising and in some cases…
WOMMA Blows It On Disclosure Issue
The Word of Mouth Marketing Association takes aim at the blogosphere's favorite target, PayPerPost, but Andy Beard found some reasons to be concerned about their choices of disclosure exemplars.
Search Spam Comes From Few Places
Microsoft researchers teamed up with University of California, Davis researchers to pinpoint exactly where "the bottleneck" of Web spam occurs and how legitimate advertisers inadvertently end up in bad neighborhoods. The majority of spam, they found out, comes from the same few places, and the middlemen are some names you might recognize.
Is Google’s Pay-Per-Action a Threat to Affiliate Networks?
If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords.
Death of the Invisible Agency
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend - agencies were largely invisible to consumers. Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background.
