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World of Warcraft, Second Life, Final Fantasy Online, Everquest and a whole slew of other online environments are booming as broadband access…
The Word of Mouth Marketing Association takes aim at the blogosphere's favorite target, PayPerPost, but Andy Beard found some reasons to be concerned about their choices of disclosure exemplars.
Microsoft researchers teamed up with University of California, Davis researchers to pinpoint exactly where "the bottleneck" of Web spam occurs and how legitimate advertisers inadvertently end up in bad neighborhoods. The majority of spam, they found out, comes from the same few places, and the middlemen are some names you might recognize.
If you’re reading this post, then you can expect a flurry of news covering Google’s beta launch of its Pay-Per-Action (PPA) product for AdWords.
There was a time when, apart from industry awards shows and the occasional book from an advertising or PR industry legend - agencies were largely invisible to consumers. Marketing agencies created advertisements, managed relationships with the press, and generated campaign strategy on behalf of a client, but remained in the background.
With candidates gearing up for the 2008 election season, the role of socially driven content sites such as YouTube begins to take shape. Case in point, one of the hottest videos on YouTube right now is pro-Obama clip featuring a remade version of Apple’s 1984 Super Bowl commercial.
