The Google Talk Team Talks

SEM for Those You Know and Those You Don’t

Avinash Kaushik has a thought-provoking post on how to optimize your search marketing budget. He is right on in his assertion that most search marketing programs are far too heavily skewed to popular brand keywords—the words people who already know you use.

Capturing Skim Readers

I’m busy, you’re busy. So are the folks that are reading your words. Whether you write white papers, articles or blog entries, it is important to meet the needs of the skimmer.