Hotel Online Marketing
In order to compete with online travel agencies, hotels have begun to shift their money into online marketing according to a study by Hospitality eBusiness Strategies. The global study found that 68 percent of hospitality executives plan to focus their budgets on Internet marketing in 2007.
When it came to what hotel executives thought would bring them the greatest return on investment 72 percent said Web site optimization. This was followed by 68 percent who said search optimization and organic search, while 62 person favored Web site redesign.
CBS Adds YouTube For March Madness
Before being split into two companies that essentially represented broadcast and cable, CBS resided under Viacom’s corporate umbrella.
Is Blogging Becoming The New Standard?
When blogs first hit the scene, there were many who passed the practice off as ‘just another Internet trend’ and doomed the medium to failure before it ever got off the ground. Years later, blogging is still around – and it’s rapidly joining the ranks of mainstream media as a source of breaking news.
The Final Four Of Web Bracket Pools
It’s ratcheting up, that madness, that spring fever, that excitement that sends college basketball fans into an ink-and-paper bracket hysteria, trying to predict the unpredictable and who’s got the moxie to win it– wait – it’s not so ink and paper anymore.
Pausing for melodramatic over-the-top effect.
Cisco Conferences WebEx Into An Acquisition
$3.2 billion in a cash tender offer for WebEx shares will bring the online conferencing company into Cisco’s fold.
GoFish Adds Two Partners
GoFish Corporation, an online video company has struck a licensing partnership with Undergroundfilm and Big Film Shorts to offer independent short films on the GoFish Network.
"Our goal is for GoFish to be the lightning rod for creative talent on the Internet," said Michael Downing, founder and CEO of GoFish. "Whether licensed content, user-created, or our unique made-for-Internet programming, we will continue to populate the GoFish Network with the Web’s highest-quality video content."
New Google Talk Gadget Goes Live
In a departure from the negative publicity surrounding the company this week, Google announced the launch of its instant messaging gadget today. The Google Talk gadget can be embedded in a user’s personalized Google homepage or on any other webpage or blog simply by adding a line of code.
Reputation 1.0 – Complications
Recently I wrote that whoever coded for Reputation 1.0 would own Web 3.0; this is the second part in a series that addresses the issues of "internet reputation"
You Must Have Bid Management
While I usually focus on organic web marketing or web analytics issues in this blog, today I want to talk about bid management. I could be wrong, but I have this sense that it is greatly underutilized in the market.
A little over a year ago we sold off a set of sites that we had been operating for a few years. The sites had a very strong organic traffic flow, but we also did a substantial amount of PPC on these sites – about $50K per month. Them there’s real dollars!
Link Equity & Content Value
Link Equity
SEO’s used to talk a lot about preserving PageRank – I used to think of PageRank as like water, and building a good site archtecture was about funneling this into the right sections of the site in the right manner.